WHAT IS PERSONAL BRAND?
If
you don’t show up on GOOGLE, you DON’T
EXIST….. Have you heard this recently?
It is the most common saying in today’s new age branding. With the rise
in Social media and fast connectivity the right presence on these social
networking sites does the right justice to your skillsets.
Many people have many definitions and explanations to personal brand,
but for me it’s a very simple understanding, something like what Jeff Bezos says
“You’re brand
is what people say about you when you are not in the room”.
Each one of us is a brand, we need to understand the correct process in order
to market ourselves to others.
Experts have identified the 3 “C” of personal branding and if you get
these 3 “C” right you geti t right at the very first stage of understanding
this concept.
1.
CLARITY
: Clear understanding of your ultimate goal.
2.
CONSISTENCY:
Ensuring the consistency in the content and messaging that is passed on to the
target audience.
3.
CONSTANCY
: To keep hammering the target audience within the right time frame.
Remember its not
only the celebrities who needs to develop the content for their brand, each one
of us need to understand ourselves first
before selling the product or services of any other company. This will only
help an individual to landup in the right job at the right time, making the
perfect balance and growth.
But there are
also some special tips to follow when you are building your personal brand.
1. BE GENUINE
Authenticity is the key word here, you need to know WHO, WHAT, WHY, and
the HOW’s about yourself.
2. TAKE A STAND
Keep a consistent principle in life,
and ensure that you take a stand at the right time. Don’t try to be
wishy-washy, this shows a very weak side of you to others.
3. THINK BEFORE ACTING
Before you send out the communication out, you need to chalk the plan in
your mind. Once a mistake done cannot be amended.
4. QUALITY OVER QUANTITY
Keep it less, but keep you content with high quality. It should speak
louder than words.
5. SLOW AND STEADY WINS THE RACE
Keep a slow but steady pace. Hurry can kill the quality of your work and
content. Create your brand with utmost care.
6. RESPECT RELATIONSHIPS
Its only the real world connections who will help you build you brand.
In this rat race, don’t forget the genuine relationships. Keep them and take
their help to build your brand. Testimonials is the best after service of any
brand.
7. GIVING IS THE KEYWORD
Share and express the knowledge with your network groups. It is about
gaining importance by the act of giving.
8. MEASURE
Keep deadlines, keep targets and ensure that you keep measuring them
every now and then.
Self evaluation is the best self help. Learn from each failure in the process
of building your brand and learn on how you can make it your achievement.
