Ok lets face this !
How many business cards do you collect and give every day?
From the people you meet, how many business cards really
make an impression in your mind and you ensure to keep that card aside and not
in the your regular stack of cards.
Anybody can make a business card.
But a very few people create the perfect business card for
their unique needs.
What’s so difficult about printing your name, job title and
contact information on a piece of paper………… Nothing really right!
If you are among those thousands of mediocre people, you
shall have the your card as mediocre as theirs.
But if you ask me, I want you to have a business card that
makes you referable. It’s the first impression about your business in your
presence or absence.
People would like to share your information with their
contacts and this visiting card punches that impression about your business in
your absence.
And I want you to have that perfect card which signifies the
perfect meaning of you and your business.
Sharing a few tips for you all…….
1. Know your business right.
Depending on how successful you are, the contact
information has to be more crisp and sharp. Need not mention the private
contact numbers by which you can avoid a lot of unwanted calls, it can be
replaced by an attractive email or
linkedin address.
The look of the business card and the information
written on it depends entirely on the owner how he would like to project
himself to the audience.
The better strategy is to have a new business card
which highlights a few special skills. By this certainly I don’t mean you
squeeze in your full resume but ensure the information is enough to create the
positive first impression.
2. Keep it simple
I have come across a few visiting cards which are
filled with so much information scattered all around that small piece of paper.
Ensur eteh information you want to put is placed well with enough space around.
Ensure your card is readable enough with simple font. Not every one has a clear
vision. The font size should not exceed 12pt and not below 8 pt.
3. Quality of the card.
Ensure that the colour and quality of your card you
choose is appropriate to your business need. It can definitely follow the
colour of your brand, but if the colour is dark ensure that the other side is
light enough for the client to make some notes if required. Avoid using a
glossy paper, as the pen marks do not last for long on a glossy sheet.
4. Make sure the contact information is accurate.
A business card with an inaccurate information of
useless. Ensure that the contact information mentioned in this card is
appropriate and accurate.
If you are in the transition of changing profession,
never give out the previous profession visiting card it gives a very wrong
impression of you as it contains the contact information and email address of
the last company.
Include several options for people to reach you,
especially if you are active on social media ensure that all the links are
mentioned in the card.
5. Keep your business card very professional
You may be one of those quirky and unusual people,
but do not mention that on your business card with some weird email addresses
and names.
It does not sound cool to all the professional people
and you may be mistaken to be irresponsible.
Emails that are under the gmail or Hotmail outlook
umbrella are acceptable, but stay away from emails that spell and sound weird
and difficult to remember.
6. Have atleast 30 - 50 cards with you any given point of time.
Opportunities do not come with a prior information,
therefore stocking yourself with sufficient number of cards with you all the
times.
Pls pls pls do not hand over the card which is bent
or looks shabby, its just so appropriate and disrespectful. For men, try not to
keep the card in your back pocket the card tends to bend and mould.
Invest in a smart case to keep you business cards
well, and incase of emergency you can keep a few like 5 pieces in your jacket
or shirt pocket for emergency times.
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