HOW TO CREATE YOUR PERSONAL BRAND?

WHAT IS PERSONAL BRAND?

If you don’t show up on GOOGLE, you DON’T EXIST….. Have you heard this recently?

It is the most common saying in today’s new age branding. With the rise in Social media and fast connectivity the right presence on these social networking sites does the right justice to your skillsets.

Many people have many definitions and explanations to personal brand, but for me it’s a very simple understanding, something like what Jeff Bezos says “You’re brand is what people say about you when you are not in the room”.

Each one of us is a brand, we need to understand the correct process in order to market ourselves to others.

Experts have identified the 3 “C” of personal branding and if you get these 3 “C” right you geti t right at the very first stage of understanding this concept.

1.       CLARITY : Clear understanding of your ultimate goal.

2.       CONSISTENCY: Ensuring the consistency in the content and messaging that is passed on to the target audience.

3.       CONSTANCY : To keep hammering the target audience within the right time frame.

Remember its not only the celebrities who needs to develop the content for their brand, each one of us need to understand ourselves  first before selling the product or services of any other company. This will only help an individual to landup in the right job at the right time, making the perfect balance and growth.

But there are also some special tips to follow when you are building your personal brand.

1.   BE GENUINE

Authenticity is the key word here, you need to know WHO, WHAT, WHY, and the HOW’s about yourself.

2.   TAKE A STAND

Keep a  consistent principle in life, and ensure that you take a stand at the right time. Don’t try to be wishy-washy, this shows a very weak side of you to others. 

3.   THINK BEFORE ACTING

Before you send out the communication out, you need to chalk the plan in your mind. Once a mistake done cannot be amended.

4.   QUALITY OVER QUANTITY

Keep it less, but keep you content with high quality. It should speak louder than words.

5.   SLOW AND STEADY WINS THE RACE

Keep a slow but steady pace. Hurry can kill the quality of your work and content. Create your brand with utmost care.

6.   RESPECT RELATIONSHIPS

Its only the real world connections who will help you build you brand. In this rat race, don’t forget the genuine relationships. Keep them and take their help to build your brand. Testimonials is the best after service of any brand.

7.   GIVING IS THE KEYWORD

Share and express the knowledge with your network groups. It is about gaining importance by the act of giving.

8.   MEASURE

Keep deadlines, keep targets and ensure that you keep measuring them every now and then.

Self evaluation is the best self help. Learn from each failure in the process of building your brand and learn on how you can make it your achievement.

NEW YR RESOLUTION : WARDROBE WEEDING

This new year’s party did your wardrobe scream “I have nothing to wear!”

If so then you must immediately make a resolution and promise to yourself to cleanse your wardrobe and gift yourself a smiling set of clothes which always have lots to offer on every occasion in this coming year.

1.       Take an expert’s help to establish a personalised shopping list for any must have that you may be missing.

2.       You need to create your own lookbook

3.       Learn to mix and match your wardrobe in order to use all that has been lying in a corner of your wardrobe and never used for years.

This new yr’s resolution should be wardrobe weeding!

The first thing is to start trying all the pieces one by one and separating them in 4 different categories.

KEEP   

Goes without saying, segregate all those clothes that you wear most often. Pls remember any piece of garment that has not been worn for the past 18 months should fall in the other 3 categories but this.

But offcourse, if there are any pieces that needs small repairs and investment in the form of pair or ornament it can lie in this group. But ensure to make a note of the same and immediately act on it.

We Indians have a huge lot of expensive traditional wear which are not worn very often, these can be packed in a separate section of your house, since it needs safe and clean area to be stored. If you pile them along with your daily clothes their self life can be reduced as the wardrobe is opened a number of times during the day which can lead to direct contact of dust and sunlight.

THROW AWAY

All those garments which are beyond repair should be thrown out immediately. Anything that is damaged, stained, with holes and discoloured, throw it immediately.

GIVE AWAY

All the procrastination about “I’ll wear it when I loose some pounds and inches” should be attacked first.

Also give away the clothes that you don’t wear anymore including your jeans, jackets, dresses and sarees. This donation can bring a smile on all those needy people.

SWAP / SELL / REPAIR

Those really expensive shoes, great style designer dress which doesn’t fit you anymore can be swapped with your brother or sisters of that size. The lovely clothes which are in the perfect conditions can be sold on olx and ebay. Earn some money and buy a new pair of clothes which you can wear.

After this assortment, your next step to wardrobe weeding is to arrange and pile all the garments from the keep category to your wardrobe. Arrange them in the category of : shirts, trousers, jackets dresses etc. Even though you may dream of having a walk-in wardrobe, at least with this new set up you’ll never waste your time looking out of the clothes for your next occasion.