HOW TO CREATE YOUR PERSONAL BRAND?

WHAT IS PERSONAL BRAND?

If you don’t show up on GOOGLE, you DON’T EXIST….. Have you heard this recently?

It is the most common saying in today’s new age branding. With the rise in Social media and fast connectivity the right presence on these social networking sites does the right justice to your skillsets.

Many people have many definitions and explanations to personal brand, but for me it’s a very simple understanding, something like what Jeff Bezos says “You’re brand is what people say about you when you are not in the room”.

Each one of us is a brand, we need to understand the correct process in order to market ourselves to others.

Experts have identified the 3 “C” of personal branding and if you get these 3 “C” right you geti t right at the very first stage of understanding this concept.

1.       CLARITY : Clear understanding of your ultimate goal.

2.       CONSISTENCY: Ensuring the consistency in the content and messaging that is passed on to the target audience.

3.       CONSTANCY : To keep hammering the target audience within the right time frame.

Remember its not only the celebrities who needs to develop the content for their brand, each one of us need to understand ourselves  first before selling the product or services of any other company. This will only help an individual to landup in the right job at the right time, making the perfect balance and growth.

But there are also some special tips to follow when you are building your personal brand.

1.   BE GENUINE

Authenticity is the key word here, you need to know WHO, WHAT, WHY, and the HOW’s about yourself.

2.   TAKE A STAND

Keep a  consistent principle in life, and ensure that you take a stand at the right time. Don’t try to be wishy-washy, this shows a very weak side of you to others. 

3.   THINK BEFORE ACTING

Before you send out the communication out, you need to chalk the plan in your mind. Once a mistake done cannot be amended.

4.   QUALITY OVER QUANTITY

Keep it less, but keep you content with high quality. It should speak louder than words.

5.   SLOW AND STEADY WINS THE RACE

Keep a slow but steady pace. Hurry can kill the quality of your work and content. Create your brand with utmost care.

6.   RESPECT RELATIONSHIPS

Its only the real world connections who will help you build you brand. In this rat race, don’t forget the genuine relationships. Keep them and take their help to build your brand. Testimonials is the best after service of any brand.

7.   GIVING IS THE KEYWORD

Share and express the knowledge with your network groups. It is about gaining importance by the act of giving.

8.   MEASURE

Keep deadlines, keep targets and ensure that you keep measuring them every now and then.

Self evaluation is the best self help. Learn from each failure in the process of building your brand and learn on how you can make it your achievement.

NEW YR RESOLUTION : WARDROBE WEEDING

This new year’s party did your wardrobe scream “I have nothing to wear!”

If so then you must immediately make a resolution and promise to yourself to cleanse your wardrobe and gift yourself a smiling set of clothes which always have lots to offer on every occasion in this coming year.

1.       Take an expert’s help to establish a personalised shopping list for any must have that you may be missing.

2.       You need to create your own lookbook

3.       Learn to mix and match your wardrobe in order to use all that has been lying in a corner of your wardrobe and never used for years.

This new yr’s resolution should be wardrobe weeding!

The first thing is to start trying all the pieces one by one and separating them in 4 different categories.

KEEP   

Goes without saying, segregate all those clothes that you wear most often. Pls remember any piece of garment that has not been worn for the past 18 months should fall in the other 3 categories but this.

But offcourse, if there are any pieces that needs small repairs and investment in the form of pair or ornament it can lie in this group. But ensure to make a note of the same and immediately act on it.

We Indians have a huge lot of expensive traditional wear which are not worn very often, these can be packed in a separate section of your house, since it needs safe and clean area to be stored. If you pile them along with your daily clothes their self life can be reduced as the wardrobe is opened a number of times during the day which can lead to direct contact of dust and sunlight.

THROW AWAY

All those garments which are beyond repair should be thrown out immediately. Anything that is damaged, stained, with holes and discoloured, throw it immediately.

GIVE AWAY

All the procrastination about “I’ll wear it when I loose some pounds and inches” should be attacked first.

Also give away the clothes that you don’t wear anymore including your jeans, jackets, dresses and sarees. This donation can bring a smile on all those needy people.

SWAP / SELL / REPAIR

Those really expensive shoes, great style designer dress which doesn’t fit you anymore can be swapped with your brother or sisters of that size. The lovely clothes which are in the perfect conditions can be sold on olx and ebay. Earn some money and buy a new pair of clothes which you can wear.

After this assortment, your next step to wardrobe weeding is to arrange and pile all the garments from the keep category to your wardrobe. Arrange them in the category of : shirts, trousers, jackets dresses etc. Even though you may dream of having a walk-in wardrobe, at least with this new set up you’ll never waste your time looking out of the clothes for your next occasion.

WHAT'S THE STORY OF YOUR ROOM.

In continuation to the last article, yes colours do play a very important role in understanding the psychology not only the person but also of the house owner.

The house you live in nearly always refers to you, depicting your body and aspects of personality.

This becomes obvious if, having visited a friend’s house you judge their character by the look, feel and condition of the house.

In a larger context, a house can represent a family tradition, your age, and the class the family is in within the social hierarchy.

The house can also depict a way you allow the world or people into your life, or exclude it. House is a massive symbol and it can link with many aspects of you and your life.

This indicates things, feelings, past influences you are presently dealing with. As a person, who has many facets and possibilities, and the various parts of the house depicts these. The interactions between these facets are what make you who you are. Understanding them enables you to find your way through the things you face in yourself and the world.

This is why home created from the four walls of a house ….by the people living in it who create every part of that living area with their ideas and emotions. And this why when you enter any house for the first time your sixth sense can feel the aura of that home which is created by the people living there.

People who are open minded, positive, vibrant always tend to create a very positive aura in their home which is normally felt by the visitor and it gets a smile on their face.

In a nutshell you may find a few distinctive styles of home décor, but any of those styles are made with the interiors and colors which depict the personality of the owner.

CREATIVITY

Shades of ORANGE, YELLOW, expands your thinking. It reduces self-consciousness and allows you to express yourself with confidence. Use it in your home when you want to feel younger. It is the colour of laughter and celebration, it is the colour for conversations to get started, for the minds to starts flowing. These colours help disappear darkness and allow us to see the brighter side of things. Always remember an array of colour is the key to happiness

You could try an interesting wall art in this shade or just give a few dash of this colour in your throw covers or wall pieces or even a kitchen towel.

It’s the colour to grab attention and therefore the part of your house which has this colour can never be missed by any visitor!  Try it!!!

                                                                         

HEALTH & PROSPERITY

GREEN increases wealth. It is the primary colour in nature. It is the colour of fresh start and growth. It will encourage you to honour your unique talents and manifest them in the material world. 

Try a green almirah, cheque-book or a front door

Green is also the colour of healing. It represents nourishment and helps steady the body, balancing your equilibrium and stability. Use this colour to rejuvenate yourself, and maintain a balance between the physical and emotional well-being.

Try using this colour in your study or reading room, or you can also try green wallpaper, sofa cover or even kitchen bowls.

 

CALMNESS

BLUE encourages efficiency and gives a sense of peace. This colour purifies your thinking, so you can cut through the clutter and discover what is most important in your life. It helps you integrate the big picture with the little picture. It dissolves tension and promotes tranquillity. Specially Light Blue brings ease into the home and harmony in relationships. You could try your living room with blue, or it could be the room colour of your young son.

LOVE

Have you ever though why the colour PINK relates to young girls?

Pink is the colour of love, and it is the most soothing colour to the eyes. It promotes tenderness and is a comfort in the times of emotional transition. Use it in a room when you are trying to increase receptivity and understanding. You could just go bizzard with painting the whole room pink, from walls, to cabinets to bed covers to wall clocks and yet it will look serene.

 

REST

AQUA inspires trust. This is the color to use when you need to relax. You could surround this color aound yourself if you have difficulty sleeping, dreaming or meditating. Try an Aqua bed cover, duvet, or curtains.

SPIRITUALITY & ROYALTY

Shades of PURPLE, signify royalty. The bedroom colours of most of these kings in the olden days used to be in this shades of purple. This colour is spiritual, it will help you connect to higher plane. Purple encourages a fresh perspective on emotional issues. This colour will also deepen your sense of humanity. Use it in your home to enhance compassion and to experience friends as family.

ENERGY & SENSUALITY

Bright RED color stimulates you, it will fortify you. It is the color of confident and excited people.

This is the color which inspires passion, use it to move your through inhibitions and emotional blocks that prevent you from expressing yourself. It will remind you to live life fully and to love your body.

Try a red Ottoman, reclining chair or just a lampshade.

POWER

BLACK colour is the full of mystery and sophistication, it holds the enrgy of power and protection. It is the colour of night, deep waters and depth.

Black can convey a heavy feeling if used in large proportions. It can be used sparingly to define other others in the interiors. Do not try a Black colour in your kid’s room or even a black ceiling.

PURITY

WHITE is the colour of purity and innocence, White is also considered as the supreme colors in ancient Yogi Traditions. A fresh white snow or even the immaculate dress of a beautiful bride, pure white colour fascinates us with its energy and positivity.

COLOR MY STYLE!

Did you know the color you wore this morning is due to the impact of the mood that you carried when you got up from your sleep.

Intuition and dressing play an important role, specially when we have planned to wear an outfit and then find ourselves reaching for another one just because our heart said so and surprisingly we are so right in doing so.

It’s not logic that guides us but our inner instincts.

But most of the times we wear what we think is the best and our most flattering choice and we forget to experiment the clothing that we were drawn to while buying them.

It is normally the subconscious mind that tell us what our mood is which color will compliment us for the day, if you follow this most of the times you can see that you will have a day as per your wish and mood. However for instance if the sub conscious mind is drawing you mind towards red for that day, but for some reasons you land up wearing the color Black or white there will definitely be some mix match in your mind and action throughout the day.

The color is processed on the right side of the brain which is the intuitive side, while we process shapes on the left side of the brain which is the intellectual side. Because your mood change on daily basis you need different color requirements to keep you in healthy balance.

Light enters our body through the skin, even when clothed we experience the wavelength of the burning sunlight when if stood in the sun for long.

Eyes see color as light, retina than converts these light vibrations to electrical impulses. Even a blind person can tell if the color is warm or cool and guage its intensity via their fingertips. The effect to color does not end when we close our eyes, it affects our system till the cellular level.

Each of the system in our body Is associated with a different color vibration, when the body is lacking one color in our spectrum the system related to that color suffers. Our intuition may be guiding subconsciously to wear that color to heal and protect us. The fact is that our eyes absorb only 25% of the color that is seen the rest 75% is absorbed by the body to help and support the nervous and immune system.

This is where the color therapy came in existence. A healthy steady flow of colored energy can free us from mental and emotional blockages and pre-empt the onset of physical disease.

One of the ways we can do this by wearing specific colors to help us get back to our balance in life. Below is the overview of how it is aligned.

BLACK :

Black is the color of authority and power. It is polular in fashion because it makes people appear thinner. It is also stylish and timeless. Black implies submission, therefore priets wear black to signify submission to God. Black outfit can also be overpowering and make the person look evil.

RED :

The most emotionally intense color, it stimulates faster heartbeats and breathing. It is the color of Love. Red gets noticed and makes the wearer appear heavier. Since it is an extreme color red clothing might not help people in negotiations and confrontations. Normally even decorators use the red color to attract attention.

 WHITE: 

Brides wear white to symbolize innocence and purity. White reflects light and is considered as summer cool. White is popular in decorating and in fashion because it is light and can be matched with any other color.

BLUE :

The color of the sky and ocean. It causes the opposite reaction to red. Peaceful, tranquil it causes the body to produce calming chemicals. Fashion consultants recommend wearing blue to job interviews because it symbolises loyalty. 

GREEN:

Currently the most popular decorating color, it symbolises nature, It is the easiest color on the eye and can improve vision. People waiting to appear on TV sit in the green rooms to relax. Brides in middle ages wore green to symbolise fertility. Seamstresses often refuse to use green thread on the eve of fashion show for fear that it will bring bad luck

YELLOW:

Cheerful, sunny yellow is attention getter. While it is considered as an optimistic color. It is also themost difficult color to the eye to take in so it can be overpowering if overused.

   

PURPLE:

The color of loyalty, luxury, wealth and sophistication. It is also feminine and romantic. However becauseit is rarein nature purple can appear artificial.

  

BROWN:

It is the color of earth. Lt brown implies genuineness while dk brown can imply stability. Brown can also be sad and wistful. Men are more apt to say brown is one of their favourite colors.