HOW TO CREATE YOUR PERSONAL BRAND?

WHAT IS PERSONAL BRAND?

If you don’t show up on GOOGLE, you DON’T EXIST….. Have you heard this recently?

It is the most common saying in today’s new age branding. With the rise in Social media and fast connectivity the right presence on these social networking sites does the right justice to your skillsets.

Many people have many definitions and explanations to personal brand, but for me it’s a very simple understanding, something like what Jeff Bezos says “You’re brand is what people say about you when you are not in the room”.

Each one of us is a brand, we need to understand the correct process in order to market ourselves to others.

Experts have identified the 3 “C” of personal branding and if you get these 3 “C” right you geti t right at the very first stage of understanding this concept.

1.       CLARITY : Clear understanding of your ultimate goal.

2.       CONSISTENCY: Ensuring the consistency in the content and messaging that is passed on to the target audience.

3.       CONSTANCY : To keep hammering the target audience within the right time frame.

Remember its not only the celebrities who needs to develop the content for their brand, each one of us need to understand ourselves  first before selling the product or services of any other company. This will only help an individual to landup in the right job at the right time, making the perfect balance and growth.

But there are also some special tips to follow when you are building your personal brand.

1.   BE GENUINE

Authenticity is the key word here, you need to know WHO, WHAT, WHY, and the HOW’s about yourself.

2.   TAKE A STAND

Keep a  consistent principle in life, and ensure that you take a stand at the right time. Don’t try to be wishy-washy, this shows a very weak side of you to others. 

3.   THINK BEFORE ACTING

Before you send out the communication out, you need to chalk the plan in your mind. Once a mistake done cannot be amended.

4.   QUALITY OVER QUANTITY

Keep it less, but keep you content with high quality. It should speak louder than words.

5.   SLOW AND STEADY WINS THE RACE

Keep a slow but steady pace. Hurry can kill the quality of your work and content. Create your brand with utmost care.

6.   RESPECT RELATIONSHIPS

Its only the real world connections who will help you build you brand. In this rat race, don’t forget the genuine relationships. Keep them and take their help to build your brand. Testimonials is the best after service of any brand.

7.   GIVING IS THE KEYWORD

Share and express the knowledge with your network groups. It is about gaining importance by the act of giving.

8.   MEASURE

Keep deadlines, keep targets and ensure that you keep measuring them every now and then.

Self evaluation is the best self help. Learn from each failure in the process of building your brand and learn on how you can make it your achievement.

CRAFT YOUR PERSONAL STYLE LIKE PM OF INDIA MR. NARENDRA MODI!

Personal brand is the first impression you make when you walk into a room and every single impression you make every day, the key to branding is making a consistent impression.

As said in my earlier post, the world judges you in the first few seconds of meeting you and if you don’t grab attention in that tiny window of time you can be losing on opportunity coming your way.

And the key to this is a need to transform the first impression to lasting relationships.

If you captivate, inspire and treat your audience in the first few seconds they will listen to what you want to say and like and start trusting you. Your personal brand is the doorway to your inner world however this door has to differentiate you and has to match to the topic of the work.

Unless you do not become the most important asset in your business, people will not choose to do business with you. Along with the overall appearance of the brand and the brand ambassador, content definitely has to be rock-solid to support it. However information doesn’t sell alone regardless of how good it is, people can find the information on internet, but it is all about how you make the audience feel and trust your content that differentiate you as a personal brand.

In the domain of Indian politics today, there is only one man who understands the value of personal branding than anyone else, he is SHRI NARENDRA DAMODARDAS MODI.

He is the magnificent case study in the annals of image management study in the current state.

Today lets understand the art of crafting your personal brand based on the life study of our great leader Mr. Modi.

1.       UNDERSTAND YOUR CORE VALUES

Born on September 17^th, 1950 at Vadnagar, a small town in Mehsana district of North Gujrat, Sri Narendra modi grew up in a culture that instilled in him the value of Generosity, benevolence and social service.

Right from his childhood he was confronted with many odds and obstacles, but he transformed challenges into opportunities by sheer strength of character and courage.

  

  

2.       CREATE A BRAND IMAGE.

This makes you conscious and strategic about how you show up for yourself and others and how you live your personal brand on day-today life.

It’s the basic understanding how you want the audience to perceive you and that is exactly where the slogans of Mr. Modi came in picture.

AB KI BAR MODI SARKAR

JANTA MAAF NAHI KAREGI

ACCHE DIN ANE WALE HAI

 

3.       CREATE A SPECIFIC PHYSICAL APPEARANCE, STYLE AND WARDROBE

The fashion icon NARENDRA MODI has made his simple short sleeves white kurta with colored bandgala jacket, a style statement for many followers. Be it a simple party meeting to a national speech event, the closed neck jackets cannot be missed on him. Known for traditional cotton and silk kurtas that reflect his image, Modi’s clothing style and its color palette has evolved over years, mostly favouring bright colors especially orange.

Another peculiarity of him is that being the prime minister of India, he prefers to address all his speeches national or international in the Hindi language only. He is ensuring that Hindi earns its rightful place as a recognised world language.

 

4.       CREATE A TITLE THAT POSITIONS YOU AS A LEADER.

The campaign that started NAMO4PM took a new shape after the announcement of PM candidature. A perfect plan was made to

Leverage the popularity of NAMO through various platforms like social media and merchandise items.

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Highlight all negative aspects of UPA government

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Enlighten the hope and positivity among people.

5.       CRAFT YOUR PERSONAL STORY

“The journey of Shri Narendra Modi from Chaiwala to PM”

This story is heard and told to every kid and adult in the country. Each citizen of the country was made aware of Modiji’s journey from serving Indian tea on streets to campaigning and becoming the Prime minister of India.

Born in a small village in Gujrat, has worked as the family tea stall according to a sympathetic biography to Gujrat’s longest serving chief minister and now becoming the prime minister of India.

People pls remember, personal story is required to create the difference between you and the rest. There are thousands of people who can do what you do but there is only one person who can do it the way you do it with the way you do and that is YOU!

6.       PRACTISE BEING YOUR BRAND

It’s a huge mistake to be like everyone else, if there is nothing different or remarkable about you, you’ll be overlooked and forgotten.

Today we see the Prime minister of India following and practising the promises and brand image which he has created over a period of time.

Prime Minister Narendra modi launched mygov, an interative website that seeks to foster participatory governanace but also aims to keep lakhs of volunteers wcho enralled for the Modi campaign. The site looks to engage ordinary people as well as experts in an interative forum.

He is the IMAGE OF SUBSTANCE, He is Mr. NARENDRA MODI.